Limited Edition Rewards

A new year means new possibilities to earn CashPoints and Rewards. This year Norwegian’s most loyal customers get the opportunity to be rewarded with a Premium upgrade or a free long-distance ticket. Kloss Hold Airport Media were commissioned to provide exposure towards frequent flyers in the Nordic region for a 3 week campaign period.

The task was resolved by providing both digital and analog media at the Nordic main airports, 7 Norwegian airports, Flytoget, Arlanda Express and various media at arrival to the airports. Media spots and exposure pressure was chosen based on data on target movements and target density for maximum effect.